Since its inception nearly a century ago, Columbia Business School has been successfully producing graduates who excel in diverse organizations and positions of leadership around the globe. We have accomplished this, in large measure, through constant innovation in our curriculum, programming, research and support technologies. A recent example that is creating a palpable buzz at the School is Public Offering, our first-ever blog, which we unveiled this January. The blog features faculty, student and graduate opinions on real-world business issues and is being welcomed as a lively forum for conversation for the School's community.
Innovative ideas take center stage in this issue of Hermes. In an excerpt from his book Strategic Intuition: The Creative Spark in Human Achievement, for example, Professor William Duggan demonstrates why nurturing the instinct to identify and seize opportunity may be more effective than conventional approaches to strategic planning. The book is the first published by Columbia Business School Publishing, the new imprint of Columbia University Press.
Columbia CaseWorks, initiated in summer 2006, supports the development of new teaching materials closely tied to the research and expertise of our world-class faculty. “Brand Recovery: Communications in the Face of Crisis” is an adaptation of a case in which Professor Gita Johar, the Meyer Feldberg Professor of Business, uses research in consumer psychology to develop a communications framework for responding effectively to a crisis. Also, at a special event held last summer, two of the School’s most prominent graduates, Russell Carson ’67 and Henry Kravis ’69, talked with me about private equity's early days and about the changes the industry faces today; a transcript of our conversation is featured in this issue. Finally, Endpaper author Rohit Aggarwala ’00, director of long-term planning and sustainability for New York City, gives us a novel perspective on sustainability and explains why “a new bundle of old concepts” requires the best of leadership.
It is no surprise that alumni involvement helps support the development of many innovations at Columbia Business School. Your commitment has long enhanced the School’s reputation and the success of our graduates around the world. Resources like Public Offering and Columbia CaseWorks surely augment that success by expanding discourse, surfacing new ideas and strengthening our ties to the wider business community.