June 13, 2012

New York City Master Class Projects

Through a new Master Class — a unique partnership between the School, city agencies, and the private sector — students are working to improve one of the most complex entities in the world: New York City. Watch videos of students presenting their recommendations to the New York City Mayor’s Office as part of the class.


Taxi Dispatch at John F. Kennedy International Airport

During peak times, waiting for a taxi at JFK can take more than an hour for both drivers and passengers. What can be done to minimize wait times?

Social Media for Emergency Response Messages

According to Rachel Sterne, the city’s chief digital officer (and an adjunct professor at the School), more than four million people engage with the city each day through the Web and social media tools like Facebook, Twitter, and YouTube. How can the city tap into these channels to amplify its emergency response messages?

New York City Transmedia Center

Firms and freelance artists in the rapidly emerging “transmedia” space — those working in digital advertising, interactive entertainment, and social media — are often disconnected from one another. How could a digital media center encourage collaboration and innovation, and what would it look like?

Real Estate Development in Downtown Queens

Even though the ingredients are in place for an “airport village” in Jamaica, Queens, leveraging the proximity of JFK, development in the area has stalled since the 2008 downturn. How can Jamaica attract hotels and small businesses to the area?

Minority and Woman-Owned Businesses

The City’s Minority and Woman-Owned Business Enterprise Program was signed into law in 2005, but many small business owners don’t understand how it works. How can the city increase the number of minority and woman-owned businesses competing for contracts and improve access to capital?

NYC Life

Local television station NYC Life airs original programming about the city’s attractions and activities as well as content from partners like the History Channel and NBC. How can the channel better inform and engage its local audience?

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