April 25, 2012

Matthew Wang ’05: At the Top of His Games

Businesses that were first pitched as part of Columbia’s A. Lorne Weil Outrageous Business Plan Competition are proving that visionary thinking — and tenacity — are keys to entrepreneurial success.


>> The Idea: “Remember the Sunday funny pages? We planned to produce an ad-driven paper that was all comics,” says Matthew Wang ’05, who placed third in the competition in 2004 with his friend and now business partner, Brian David-Marshall.

A devoted comic book and games fan — Wang even wrote a research paper on Dungeons and Dragons with professors from Columbia’s Teacher’s College after business school — Wang shifted his focus to games after graduation. “Both comics and games are about building experiences for people,” he says.

>> The Business: To Be Continued is a game-design consulting company with services that include game development, intellectual property origination, and industry insights. “What makes us unique is that we offer a full suite of services, from corporate strategy on gaming to the actual manufacturing of an online or offline game,” says Wang.

The company recently designed a best-selling board game under the Twilight movie brand for Cardinal Industries and launched a Facebook card game with 5th Planet Games called Clash of the Dragons — which Wang plays every day.

>> The Takeaway: Stop talking already. “There’s a big difference between talking about ideas and making them happen,” says Wang. “The competition really gave us the confidence to go for it and take the risk. It opened my eyes to the possibility of actually starting a business and being an entrepreneur.”

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