Marketing

Don Sexton: Celebrating 50 Years at Columbia Business School

Q&A  | July 21, 2015

Topics: International Business and Finance, Marketing | Read Article

Executive in Residence Jack Mitchell: Hug Your Customers

News  | April 14, 2015

At Mitchells Family of Stores, a three-generation family clothing business, knowing the customer is the modus operandi

Topics: Management, Marketing, Organizations | Read Article

Better Jerky

Spotlight  | April 24, 2014

As part of our Launch series, Jon Sebastiani ’12 talks about how his startup, Krave Pure Foods, is transforming jerky into a healthy, popular snack.

Topics: Entrepreneurship, Innovation, Leadership, Marketing, Strategy | Read Article

Turnaround Strategist

Feature  | October 14, 2013

In his seven years at Virgin, Shai Weiss ’97 has helped the global megabrand take on new ventures.

Topics: Entrepreneurship, Finance, Healthcare, Innovation, International Business and Finance, Leadership, Management, Marketing, Organizations, Strategy, World Business | Read Article

No Business Like Show Business

Spotlight  | June 25, 2013

As part of our Big Apple series, Jordan Roth ’10 talks about his role as president of New York City’s Jujamcyn Theaters, the third-largest theater chain on Broadway.

Topics: Leadership, Marketing, Media and Technology, Social Enterprise | Read Article

Launch, Pivot, Grow

Spotlight  | October 17, 2012

Learning to be her own CTO was par for the course for Soo-jin Kim ’10 (EMBA), whose newly launched e-commerce site helps corporations book venues.

Topics: Entrepreneurship, Leadership, Marketing, Media and Technology, Strategy | Read Article

Sip, Swirl, Enjoy

Spotlight  | October 15, 2012

Columbia Business School alumni are proving that the wine industry is ripe for innovation.

Topics: Entrepreneurship, Leadership, Marketing | Read Article

Little Shop of Conversations

Spotlight  | October 12, 2012

Columbia Business School alumni are proving that the wine industry is ripe for innovation.

Topics: Entrepreneurship, Leadership, Marketing | Read Article

Bottles on the Block

Spotlight  | October 12, 2012

While working at Goldman Sachs, Eric Woods ’00 was inspired to open a Harlem wine store.

Topics: Entrepreneurship, Leadership, Marketing | Read Article

A Better Big Apple

Feature  | June 13, 2012

Through a new Master Class — a unique partnership between the School, city agencies, and the private sector — students are working to improve one of the most complex entities in the world: New York City.

Topics: Accounting, Business Economics and Public Policy, Corporate Finance, Entrepreneurship, Leadership, Marketing, Media and Technology, Operations, Real Estate, Risk Management, Social Enterprise, Strategy | Read Article

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