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Extending a Best-Selling Brand
Q&A | July 28, 2008
Carol Koh Evans ’99, COO of The Knot, talks about the evolution of the No. 1 wedding Web site and why the world needs more women in business.
Executing Big Think: How to Pull the Ship over the Mountain
Feature | July 01, 2008
Turning bold ideas into reality requires both method and madness: in this adaptation from his recent book Big Think Strategy, Bernd Schmitt, the Robert D. Calkins Professor of International Business, explains the key steps for successfully rolling out an innovative strategy for your business.
Miriam Muléy ’78
Spotlight | June 15, 2008
Miriam Muléy ’78 loves spreading the message of women as important consumers.
Leon Henry ’55
Spotlight | March 26, 2008
Leon Henry ’55 and his wife started their business by placing ads on paper bags used by supermarket and drug store chains.
Brand Recovery: Communications in the Face of Crisis
Feature | February 01, 2008
When a crisis strikes your brand, you can avert backlash from consumers — and even strengthen your brand — with well-considered and thoughtfully deployed communications.
A New Visual Identity
Feature | July 01, 2007
Honoring its past, the School introduces a new visual identity for the 21st century.
Let Them Eat Cake
Feature | February 01, 2007
Research from Professor Ran Kivetz and doctoral candidate Anat Kienan reveals that indulging now and then minimizes long-term regret.
From the Lab to the World
Feature | December 20, 2006
Entrepreneurially minded MBA students team up with computer scientists to commercialize their research, resulting in a start-up that already has more than $2 million in funding.
How Well Do Your Friends Know You?
Feature | July 01, 2006
New research reveals why recommendations from friends frequently miss the mark — and what this means for marketers.
Browse the 2013–2014 Report to Investors to see the impact your support has on the community at Columbia Business School.
Attendance at Reunion 2015 Sets New Record
A record-breaking 2,500 alumni, guests, faculty and staff members, and students attended this year’s Reunion Weekend, which took place
April 17–19. This tops last year’s gathering of 2,400 attendees.