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Marketing

Executing Big Think: How to Pull the Ship over the Mountain

Feature | July 01, 2008

Turning bold ideas into reality requires both method and madness: in this adaptation from his recent book Big Think Strategy, Bernd Schmitt, the Robert D. Calkins Professor of International Business, explains the key steps for successfully rolling out an innovative strategy for your business.

Topics: Marketing | Read Article

Miriam Muléy ’78

Spotlight | June 15, 2008

Miriam Muléy ’78 loves spreading the message of women as important consumers.

Topics: Marketing | Read Article

Leon Henry ’55

Spotlight | March 26, 2008

Leon Henry ’55 and his wife started their business by placing ads on paper bags used by supermarket and drug store chains.

Topics: Marketing, Organizations, Entrepreneurship | Read Article

Brand Recovery: Communications in the Face of Crisis

Feature | February 01, 2008

When a crisis strikes your brand, you can avert backlash from consumers — and even strengthen your brand — with well-considered and thoughtfully deployed communications.

Topics: Marketing | Read Article

A New Visual Identity

Feature | July 01, 2007

Honoring its past, the School introduces a new visual identity for the 21st century.

Topics: Marketing | Read Article

Let Them Eat Cake

Feature | February 01, 2007

Research from Professor Ran Kivetz and doctoral candidate Anat Kienan reveals that indulging now and then minimizes long-term regret.

Topics: Marketing | Read Article

From the Lab to the World

Feature | December 20, 2006

Entrepreneurially minded MBA students team up with computer scientists to commercialize their research, resulting in a start-up that already has more than $2 million in funding.

Topics: Marketing, Strategy, Entrepreneurship, Leadership | Read Article

How Well Do Your Friends Know You?

Feature | July 01, 2006

New research reveals why recommendations from friends frequently miss the mark — and what this means for marketers.

Topics: Marketing, Media and Technology, Strategy | Read Article

Leslie Breland ’77

Spotlight | June 28, 2006

Leslie Breland ’77 is an advocate for tourism in Georgia — the second-largest economic generator in the state

Topics: Marketing, Business Economics and Public Policy, Leadership | Read Article

Are Physicians Easy Marks?

Feature | July 01, 2005

The marketing of drugs directly to physicians has become routine, if controversial. Professor Natalie Mizik assesses the impact.

Topics: Healthcare, Marketing, Business Economics and Public Policy | Read Article

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