Ideas at Work

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Marketing

When it Comes to Your Brand, You Can’t Fake It

Converse CEO Davide Grasso explains how a century-old sneaker company adapts to changing times while remaining true to its values.

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Leadership

No One Can Tell You How to Change Your Habits

Trying to break a bad habit or build a new one? Ask yourself these questions first.

Strategy

A Simple Twist on a Common Strategy Nets Negotiators Better Deals

To secure the best outcome in a negotiation, ask for what you want — then ask for a little bit more.

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Entrepreneurship

A World of Opportunities Hidden in Plain Sight

Kesha Cash ’10 explains her approach to investing at Impact America Fund, and the importance for entrepreneurs of lived experience.

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