Ideas at Work

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Media & Tech

More Data Isn’t Always the Answer

Modern managers are drowning in a sea of data. To get the most out of big data, start with the right question.

Marketing

When it Comes to Your Brand, You Can’t Fake It

Converse CEO Davide Grasso explains how a century-old sneaker company adapts to changing times while remaining true to its values.

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Leadership

No One Can Tell You How to Change Your Habits

Trying to break a bad habit or build a new one? Ask yourself these questions first.

Strategy

A Simple Twist on a Common Strategy Nets Negotiators Better Deals

To secure the best outcome in a negotiation, ask for what you want — then ask for a little bit more.

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