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Ideas at Work: Feature

Ideas at Work: Feature
July 23, 2014

To Reap Innovation’s Rewards, Team Up

Why does new technology spread so slowly in many industries?

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Ideas at Work: Feature
June 19, 2014

What Makes an Idea Creative?

If you want your idea to be innovative, you need to hit the right mix of novelty and familiarity, a new study shows.

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Ideas at Work: Feature
May 15, 2014

Option for Control

CEOs use their options to fight proxy battles.

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Ideas at Work: Feature
May 15, 2014

Friendly Influence

A new study sheds light on how the structures of social networks help or hinder the spread ideas, fashion, and even social movements.

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Ideas at Work: Feature
May 29, 2014

The Vikings Return to America

A new report on Norway’s pension fund points toward a Canadian model for active investment management.

At close to $900 billion, Norway’s Government Pension Fund Global is one of the largest investment funds in the world, holding approximately 1 percent of all equities around the world. On a per capita basis, it represents about $185,000 per citizen. The fund is remarkable not only for its size, but also for its commitment to socially responsible investing and transparency.

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Ideas at Work: Feature
April 3, 2014

Competing With Bias

Research shows how discrimination works in the hiring process and suggests that science and tech firms that leave it unaddressed may overlook talented female candidates.

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Ideas at Work: Feature
January 24, 2014

Save or Be Selfish?

A new model can help economists understand how spouses make financial decisions — and why many couples struggle to save.

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Ideas at Work: Feature
August 20, 2014

Selling Sense

How does the order and experience of sampled products sway buyers’ decisions?

Marketers know that consumers’ sensory experiences while making purchasing decisions affect which products they choose. For example, while Unilever sells both Axe and Dove deodorant, the sound made by Axe spray is engineered to sound different than Dove spray. Marketers also often use sampling to steer consumers toward a certain product — perfume companies, for instance, may offer fragrance samples on different colored test strips, ensure sampled fragrances are different colors, or that they are sampled in a particular order.

 
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Ideas at Work: Feature
August 5, 2014

Pro-borrower or Pro-lender?

Commercial contract laws that govern lending can generate big business for states — but borrower beware.

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Ideas at Work: Feature
July 23, 2014

Dealing in Data

When it comes to negotiating the most profitable prices, humans help — but data delivers.

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