You are here

For Participants

Participants in the Behavioral Research Lab partake in many types of studies, such as the study where you’ll be asked to spend real money on real consumer products. One study pairs you up with a partner and asks that you negotiate over a hypothetical business deal.

Another puts you in front of an eye tracker and has you read over product descriptions. There’s no limit to the variety of studies conducted in the Behavioral Research Lab!

Participate in a Study


What You Will Do

  • Give your opinion about things, like your impression of someone in a video, your attitudes about the environment, or your preferences for certain products.

  • Sometimes you will interact with other people, in pairs or groups, to discuss various topics for work together on a task.

  • All studies will have a detailed description of what exactly you will be doing.


  • The average payment rate is $16/hour. Most studies last 15-45 minutes, so a typical payment can be between $5 - $12.

  • All studies conducted in the Lab pay cash!

  • The Lab also offers free merchandise to its participants, including water bottles, frisbees, and coffee mugs.

Are You Eligible?

  • You must be at least 18 years old

  • You must have a .edu email address. If you are a student from another university or an alum with a working .edu e-mail address, you are invited to participate in our studies.

Sign Up Now >


Sign Up Now > Log Into SONA >


Have a Question?

Just email the Lab Manager.

Behavior Lab Calendar

Check out our Lab Calendar to figure out when the room you want is available.

Did You Know?


participants took studies in the Lab during the 2013-2014 academic year


was spent paying participants during the 2013-2014 academic year

Research from the Behavior Lab

Does Facebook Lower Your Self-Control?
Research from Professor Keith Wilcox and Andrew Stephen (PhD '10) suggests that online social networks enhance users' self-esteem — and lower self-control.