CaseWorks: Case Study
Summer 2014

Generating Perceptual Maps from Social Media Data

Oded Netzer

How might marketing managers use data from social media to better understand consumers’ perceptions about brands and products?

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CaseWorks: Case Study
Fall 2014

Standing at the Edge of a Cliff: GM at the Onset of the 2008 Financial Crisis

Nicolas Vincent
Pierre Yared

With the global economy at a crossroads in 2008, how should General Motors allocate its capital?

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CaseWorks: Case Study
Summer 2014

Use of Capitalization Rates in Real Estate Financial Analysis

Tod McGrath
Lynne Sagalyn

What is the role of capitalization rates in real estate financial analysis?

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CaseWorks: Case Study
Summer 2014

Wounded Warrior Project: Leading from the Front

William Klepper

As the WWP entered its second decade, what governance policies and practices would ensure its continued success?

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CaseWorks: Case Study
Spring 2014

Note on the Mortgage as a Security Interest

Lynne Sagalyn

How can a commercial mortgage be utilized as a security interest?

Topics: Real Estate
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CaseWorks: Case Study
Summer 2014

AB-InBev’s Acquisition of Anheuser-Busch

Alonso Martinez

What strategic direction should global consumer products giant AB- InBev take to secure its leadership in the beer industry?

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CaseWorks: Case Study
Summer 2014

Marissa Mayer at Yahoo!

Damon J. Phillips
Ashley Martin

Was Yahoo! CEO Marissa Mayer’s honeymoon over?

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CaseWorks: Case Study
Summer 2014

Using Social Media Data to Track the Effectiveness of a Communications Campaign

Oded Netzer

What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?

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CaseWorks: Case Study
Summer 2014

Time Warner Restructures

Kathryn Rudie Harrigan

What were the strategic implications of Time Warner’s plan to spin off Time Inc.?

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CaseWorks: Case Study
Summer 2014

Native Advertising: Innovation or Trendy Trap?

Ava Seave

What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?

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