CaseWorks: Case Study
Summer 2014

Generating Perceptual Maps from Social Media Data

Oded Netzer

How might marketing managers use data from social media to better understand consumers’ perceptions about brands and products?

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CaseWorks: Case Study
Summer 2014

Wounded Warrior Project: Leading from the Front

William Klepper

As the WWP entered its second decade, what governance policies and practices would ensure its continued success?

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CaseWorks: Case Study
Summer 2014

AB-InBev’s Acquisition of Anheuser-Busch

Alonso Martinez

What strategic direction should global consumer products giant AB- InBev take to secure its leadership in the beer industry?

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CaseWorks: Case Study
Summer 2014

Marissa Mayer at Yahoo!

Damon J. Phillips
Ashley Martin

Was Yahoo! CEO Marissa Mayer’s honeymoon over?

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CaseWorks: Case Study
Summer 2014

Using Social Media Data to Track the Effectiveness of a Communications Campaign

Oded Netzer

What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?

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CaseWorks: Case Study
Summer 2014

Time Warner Restructures

Kathryn Rudie Harrigan

What were the strategic implications of Time Warner’s plan to spin off Time Inc.?

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CaseWorks: Case Study
Summer 2014

Native Advertising: Innovation or Trendy Trap?

Ava Seave

What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?

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CaseWorks: Case Study
Summer 2014

Sharp Electronics in 2013

Kathryn Rudie Harrigan
Yoko Kagami

Will the President of Sharp Electronics be successful in steering the company away from insolvency and towards a more competitive position in the worldwide consumer electronics industry?

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CaseWorks: Case Study
Spring 2014

Nomis Solutions (A and B)

Omar Besbes
Daizhuo Chen
Robert L. Phillips

How will a startup company planning to offer pricing-optimization solutions to financial service firms persuade potential clients to use their products and services?

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CaseWorks: Case Study
Spring 2014

Contently: Evolution of a Media Start-Up

Ava Seave

What path will lead media start-up Contently to continued success?

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