Can Thrillist Media Group successfully merge content and commerce with the purchase of JackThreads?
How might marketing managers use data from social media to better understand consumers’ perceptions about brands and products?
How should a provider of educational materials for test preparation—a commercial business with a social mission— finance its expansion into technology-based products?
With the global economy at a crossroads in 2008, how should General Motors allocate its capital?
What is the role of capitalization rates in real estate financial analysis?
As the WWP entered its second decade, what governance policies and practices would ensure its continued success?
What strategic direction should global consumer products giant AB- InBev take to secure its leadership in the beer industry?
Was Yahoo! CEO Marissa Mayer’s honeymoon over?
What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?
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