CaseWorks: Case Study
Fall 2013

Virgin America: Spinning Customer Satisfaction into Gold

Ran Kitvetz

Can Virgin America, an airline with stellar marks in customer satisfaction, achieve solid profitability without compromising its “hip, forward-looking approach” to airline travel?

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CaseWorks: Case Study
Spring 2014

Betterment: Managing a Start-up’s HR Challenges (A, B, and C)

Ann Bartel

What HR challenges do successful start-ups face as they enter their "adolescent" stage?

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CaseWorks: Case Study
Fall 2013

SodaStream: Transforming a 100-Year-Old Company Into a “Stylish Rebel”

Len Sherman

How did CEO Daniel Birnbaum and his management team unlock the profitable growth potential that had eluded the company during its first 100 years?

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CaseWorks: Case Study
Spring 2014

Contently: Evolution of a Media Start-Up

Ava Seave

What path will lead media start-up Contently to continued success?

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CaseWorks: Case Study
Spring 2014

Bloomberg LP – More Than the Box?

Jonathan Knee
Miklos Sarvary

Was the supremacy of the once undisputed leader in the financial information industry being challenged in 2013 by new, less expensive ways of communicating with the investment community?

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CaseWorks: Case Study
Summer 2013

DateMySchool 2012: A Venture in Transition

Damon Phillips

How did two Columbia Business School alumni manage their time and resources to take their unique online dating business to the next level?

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CaseWorks: Case Study
Fall 2013

The Mossi Ghisolfi Group Monetizing Beta Renewables

Geoffrey Heal

Should M&G stick with the original plan to simply act as a licensor or take a more active role in the biofuel marketplace?

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CaseWorks: Case Study
Summer 2013

Maersk Shipping: Is the Price Right?

Stephan Meier
Jerry Kim
Bastiaan Oomens

Should Maersk continue a strategy of aggressive price cutting or consider raising service prices?

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CaseWorks: Case Study
Fall 2013

NYC’s Gifted & Talented Qualifying Exam: Querying the Stats Behind the Scoring

Paul Glasserman

How did a New York City father and Columbia MBA draw upon his background in business statistics to discover a major flaw in the scoring of the city's public school Gifted and Talented entrance exam?

Topics: Operations
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CaseWorks: Case Study
Fall 2013

Pritzker Family Enterprise: A Family Governance Case Study

Patricia Angus

What does the Pritzker family story, one of the wealthiest and most philanthropic families in the United States, tell us about family governance?

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