How might marketing managers use data from social media to better understand consumers’ perceptions about brands and products?
What strategic direction should global consumer products giant AB- InBev take to secure its leadership in the beer industry?
What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?
What were the strategic implications of Time Warner’s plan to spin off Time Inc.?
Will the President of Sharp Electronics be successful in steering the company away from insolvency and towards a more competitive position in the worldwide consumer electronics industry?
How will a startup company planning to offer pricing-optimization solutions to financial service firms persuade potential clients to use their products and services?
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