CaseWorks: Case Study
Spring 2014

Contently: Evolution of a Media Start-Up

Ava Seave

What path will lead media start-up Contently to continued success?

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CaseWorks: Case Study
Spring 2014

Nomis Solutions (A and B)

Omar Besbes
Daizhuo Chen
Robert L. Phillips

How will a startup company planning to offer pricing-optimization solutions to financial service firms persuade potential clients to use their products and services?

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CaseWorks: Case Study
Spring 2014

EasyPay: An Alternative Loan for the Underbanked

Bruce Usher

Opportunity Fund’s small business lending program had historically offered only a traditional installment loan product—would its new EasyPay product offer more opportunities to scale?

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CaseWorks: Case Study
Spring 2014

The Curious Case of Dell (A and B)

Marshall Sonenshine

What events led to CEO Michael Dell’s decision to take his company private?

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CaseWorks: Case Study
Spring 2014

MOOCs: Passing Fad or Higher Ed Revolution?

Todd Jick

What is the future of MOOCs, and how will educators respond to the prospect of such far-reaching change?

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CaseWorks: Case Study
Fall 2013

Virgin America: Spinning Customer Satisfaction into Gold

Ran Kitvetz

Can Virgin America, an airline with stellar marks in customer satisfaction, achieve solid profitability without compromising its “hip, forward-looking approach” to airline travel?

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CaseWorks: Case Study
Spring 2014

Procter & Gamble In 2013: A Board Adrift?

William Klepper

Did Procter and Gamble’s Board act in the best interest of the company in 2013 when it replaced CEO A. G. Lafley with his predecessor?

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CaseWorks: Case Study
Spring 2014

TheLadders

Evan Rawley

How might the online job-matching company TheLadders benefit from new advances in mobile technology?

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CaseWorks: Case Study
Fall 2013

A Summer in Change Management Implementing a New System Launch

Todd Jick

How should an MBA student interning at a pharmaceutical company apply theory from his change management course to his experience on the team responsible for rolling out a new automated system?

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CaseWorks: Case Study
Spring 2014

Betterment: Managing a Start-up’s HR Challenges (A and B)

Ann Bartel

What HR challenges do successful start-ups face as they enter their "adolescent" stage?

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