CaseWorks: Case Study
Spring 2015

Launching Mobile Financial Services in Myanmar: The Case of Ooredoo

Gita V. Johar
Oded Netzer
Alexandre Liege

What mobile financial services should a global telecom provider offer to a customer base that is just gaining access to large scale cellphone use?

Read article
CaseWorks: Case Study
Spring 2015

Urban Outfitters: Shareholder Advocacy and the Hipster Hyper-Capitalist

John Wilson

Can Urban Outfitters be persuaded to join other manufacturers in establishing best practices for its factories in developing countries?

Read article
CaseWorks: Case Study
Summer 2015

Kate Spade New York: Will Expansion Deepen or Dilute the Brand?

Keith Wilcox
Eva Ascarza

What growth strategy will best support Kate Spade New York’s carefully crafted brand identity?

Read article
CaseWorks: Case Study
Spring 2015

Stanford Dumps Coal

Andrew Ang
Bruce Usher

What will be the longer term impact of Stanford University’s decision to divest its endowment’s holdings in companies that produce coal?

Read article
CaseWorks: Case Study
Fall 2014

Starbucks in the New Millennium

Oded Netzer

Would Starbucks new initiatives—those launched during the new millennium—continue to fuel growth?

Read article
CaseWorks: Case Study
Fall 2014

AfricInvest’s Stake in Nouvelair (A and B)

Kamel Jedidi
Meriem Kebiri

Can Tunisian PE firm AfricInvest circumvent the malevolent actions of a corrupt ruling family?

Read article
CaseWorks: Case Study
Spring 2015

Greening Goliath: Developing a Shareholder Engagement Strategy for Emerson Electric

John Wilson

Can Emerson Electric shareholders impact the company’s policy on sustainability reporting?

Read article
CaseWorks: Case Study
Fall 2014

A-List Education: Building on Initial Success

John Walker

How should a provider of educational materials for test preparation—a commercial business with a social mission— finance its expansion into technology-based products?

Read article
CaseWorks: Case Study
Fall 2015

Bank of America and Merrill Lynch Merger

Michael Morris
Eric Anicich

What cultural issues arose in the Bank of America acquisition of Merrill Lynch and what strategy might address these problems?

Read article
CaseWorks: Case Study
Spring 2014

Apple vs. Samsung: The $2 Billion Case

Oded Netzer
Rajan Sambandam

How did conjoint analysis support Apple’s $2 billion lawsuit against Samsung?

Read article