How might marketing managers use data from social media to better understand consumers’ perceptions about brands and products?
With the global economy at a crossroads in 2008, how should General Motors allocate its capital?
What is the role of capitalization rates in real estate financial analysis?
As the WWP entered its second decade, what governance policies and practices would ensure its continued success?
How can a commercial mortgage be utilized as a security interest?
Was Yahoo! CEO Marissa Mayer’s honeymoon over?
What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?