CaseWorks: Case Study
Spring 2014

Procter & Gamble In 2013: A Board Adrift?

William Klepper

Did Procter and Gamble’s Board act in the best interest of the company in 2013 when it replaced CEO A. G. Lafley with his predecessor?

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CaseWorks: Case Study
Spring 2014

TheLadders

Evan Rawley

How might the online job-matching company TheLadders benefit from new advances in mobile technology?

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CaseWorks: Case Study
Fall 2013

A Summer in Change Management Implementing a New System Launch

Todd Jick

How should an MBA student interning at a pharmaceutical company apply theory from his change management course to his experience on the team responsible for rolling out a new automated system?

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CaseWorks: Case Study
Spring 2014

Betterment: Managing a Start-up’s HR Challenges (A and B)

Ann Bartel

What HR challenges do successful start-ups face as they enter their "adolescent" stage?

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CaseWorks: Case Study
Fall 2013

SodaStream: Transforming a 100-Year-Old Company Into a “Stylish Rebel”

Len Sherman

How did CEO Daniel Birnbaum and his management team unlock the profitable growth potential that had eluded the company during its first 100 years?

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CaseWorks: Case Study
Spring 2014

Bloomberg LP – More Than the Box?

Jonathan Knee
Miklos Sarvary

Was the supremacy of the once undisputed leader in the financial information industry being challenged in 2013 by new, less expensive ways of communicating with the investment community?

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CaseWorks: Case Study
Summer 2013

DateMySchool 2012: A Venture in Transition

Damon Phillips

How did two Columbia Business School alumni manage their time and resources to take their unique online dating business to the next level?

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CaseWorks: Case Study
Fall 2013

The Mossi Ghisolfi Group Monetizing Beta Renewables

Geoffrey Heal

Should M&G stick with the original plan to simply act as a licensor or take a more active role in the biofuel marketplace?

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CaseWorks: Case Study
Summer 2013

Maersk Shipping: Is the Price Right?

Stephan Meier
Jerry Kim
Bastiaan Oomens

Should Maersk continue a strategy of aggressive price cutting or consider raising service prices?

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