CaseWorks: Case Study
Summer 2014

Using Social Media Data to Track the Effectiveness of a Communications Campaign

Oded Netzer

What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?

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CaseWorks: Case Study
Summer 2014

Time Warner Restructures

Kathryn Rudie Harrigan

What were the strategic implications of Time Warner’s plan to spin off Time Inc.?

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CaseWorks: Case Study
Summer 2014

Native Advertising: Innovation or Trendy Trap?

Ava Seave

What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?

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CaseWorks: Case Study
Summer 2014

Sharp Electronics in 2013

Kathryn Rudie Harrigan
Yoko Kagami

Will the President of Sharp Electronics be successful in steering the company away from insolvency and towards a more competitive position in the worldwide consumer electronics industry?

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CaseWorks: Case Study
Spring 2014

Nomis Solutions (A and B)

Omar Besbes
Daizhuo Chen
Robert L. Phillips

How will a startup company planning to offer pricing-optimization solutions to financial service firms persuade potential clients to use their products and services?

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CaseWorks: Case Study
Spring 2014

Contently: Evolution of a Media Start-Up

Ava Seave

What path will lead media start-up Contently to continued success?

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CaseWorks: Case Study
Spring 2014

EasyPay: An Alternative Loan for the Underbanked

Bruce Usher

Opportunity Fund’s small business lending program had historically offered only a traditional installment loan product—would its new EasyPay product offer more opportunities to scale?

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CaseWorks: Case Study
Spring 2014

The Curious Case of Dell (A and B)

Marshall Sonenshine

What events led to CEO Michael Dell’s decision to take his company private?

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CaseWorks: Case Study
Spring 2014

MOOCs: Passing Fad or Higher Ed Revolution?

Todd Jick

What is the future of MOOCs, and how will educators respond to the prospect of such far-reaching change?

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