CaseWorks: Case Study
Spring 2012

Betterment

Eric J. Johnson
Stephen P. Zeldes

How can Betterment, a new online investment tool, provide additional value to its customers and continue to grow the company's worth?

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CaseWorks: Case Study
Summer 2013

Chocolat Cordon Rouge: A Capital Budgeting Review

Paul Ingram
Daniel Wolfenzon

How will the top management team at a Paris-based confectioner allocate a predetermined capital expenditure budget over several prospective projects?

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CaseWorks: Case Study
Spring 2013

A Lead User Template: Unlocking the Value of PWD

Nithya Raman
Olivier Toubia

How might people with disabilities (PWD) inspire leading edge market research?

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CaseWorks: Case Study
Summer 2013

Aramark: LBO at a Crossroads

Margaret Cannella
Ellen Carr

How should a newly hired CEO lead his company’s transition to the next phase of ownership and capital structure five years after the execution of a leveraged buyout?

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CaseWorks: Case Study
Summer 2013

Honeywell Corporation: An Introduction to Corporate Pension Plans

Karl C. Mergenthaler

How should a corporate pension investment team allocate growth assets to meet its expected return requirements?

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CaseWorks: Case Study
Spring 2013

Persuasion (A and B)

Robert N. Bontempo
Pamela Welling

How might theories of persuasion be applied to a problem facing Columbia Business School’s distinguished Career Management Center?

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CaseWorks: Case Study
Spring 2013

Keystone Solar

Bruce Usher

What factors should an alternate energy company consider when deciding whether to operate a project once it has been built?

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CaseWorks: Case Study
Spring 2013

The Solow Model Unleashed: Understanding Economic Growth

Nicolas Vincent
Pierre Yared

How does the Solow Model help to explain a country’s economic growth?

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CaseWorks: Case Study
Winter 2012

Elevated Innovation: Urban Entrepreneurship and New York City’s High Line

Jeffrey A. Harris

How did two novice entrepreneurs meet the myriad of challenges presented by the creation of New York City’s High Line?

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