Was Yahoo! CEO Marissa Mayer’s honeymoon over?
What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?
What were the strategic implications of Time Warner’s plan to spin off Time Inc.?
What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?
Will the President of Sharp Electronics be successful in steering the company away from insolvency and towards a more competitive position in the worldwide consumer electronics industry?
How will a startup company planning to offer pricing-optimization solutions to financial service firms persuade potential clients to use their products and services?
What path will lead media start-up Contently to continued success?
Opportunity Fund’s small business lending program had historically offered only a traditional installment loan product—would its new EasyPay product offer more opportunities to scale?