What cultural issues arose in the Bank of America acquisition of Merrill Lynch and what strategy might address these problems?
How did conjoint analysis support Apple’s $2 billion lawsuit against Samsung?
Can Thrillist Media Group successfully merge content and commerce with the purchase of JackThreads?
How might marketing managers use data from social media to better understand consumers’ perceptions about brands and products?
With the global economy at a crossroads in 2008, how should General Motors allocate its capital?
What is the role of capitalization rates in real estate financial analysis?
As the WWP entered its second decade, what governance policies and practices would ensure its continued success?