After Dark

Hugh Hefner launched a new magazine for men in the 1950s, creating a hugely successful multimedia enterprise and making himself into a celebrity and mogul.
Jeffrey Harris  | Fall 2009
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Hugh Hefner, a repressed Midwesterner, launched a new magazine for men in the 1950s that espoused a liberal lifestyle that helped foment the sexual revolution in the U.S. while creating a hugely successful multimedia enterprise and making himself into a celebrity and mogul. Pornographer? Sexual revolutionary? Successful entrepreneur? Social reformer? Playboy?

Case ID: 090325

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