Alternative Approaches to Promote Corporate Entrepreneurship

How should businesses use ideation and commercialization to achieve innovation-driven growth?
Len Sherman  | Summer 2011
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Many corporations draw on the creative potential of their workforce and external partners to identify new business opportunities. Innovation-driven growth requires two distinct processes: ideation, or developing new concepts that translate into products or services, and commercialization, or nurturing early-stage ventures within the corporate environment. This note introduces students to an array of corporate entrepreneurship strategies and provides an analysis of their benefits and pitfalls.

Case ID: 110502

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