Competitive Dynamics and Business Strategy

How do corporate strategists employ game theory as a strategic tool?
Stephan Meier, Ernesto Reuben  | Fall 2010
Strategy
Print this page

Strategic analysts require a systematic approach to model and analyze their decisions, and firms often turn to game theory when thinking about competitive dynamics. This case gives students a game theory primer by putting them in the role of strategists working for Coca-Cola Enterprises who have been asked to determine how a planned bottling plant in Wisconsin will affect the company's profitability. Students learn the benefits of this approach as a strategic tool, and also explore recent advances in the behavioral aspects of game theory.

Case ID: 100414

This case is used in core curriculum

Buy select cases through Ivey Publishing and Harvard Business Publishing.

 

Contact us by e-mail at Columbia CaseWorks or 212-854-1796.