EveryDay Medical - Keyword Bidding Optimization
EveryDay Medical, a provider of home and durable medical equipment and supplies, uses Internet advertising to attract potential customer flow to their website. With many thousands of potential keywords to bid on and a tight budget for online advertising, EDM turned to Jeremy Gerstle to help them develop a quantitative tool to optimally manage their internet advertising campaign.
Case id: 090206
Supplemental Materials: Solutions Spreadsheets , Student Dataset