EveryDay Medical - Keyword Bidding Optimization
EveryDay Medical, a provider of home and durable medical equipment and supplies, uses Internet advertising to attract potential customer flow to their website. With many thousands of potential keywords to bid on and a tight budget for online advertising, EDM turned to Jeremy Gerstle to help them develop a quantitative tool to optimally manage their internet advertising campaign.
Case id: 090206
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Costis Maglaras is a Professor at the Graduate School of Business at Columbia University in the division of Decision, Risk & Operations. His research focuses on quantitative pricing and revenue management, the economics, design, and operations of service systems, and financial engineering.
Costis received his BS in Electrical Engineering from Imperial College, London, in 1990, and his MS and PhD in Electrical Engineering from... View Full profile
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