Dr. Rosie Rocker and Dr. Myeyes jumped into the medical device field after graduating from the combined MD/MBA program at Columbia University, creating a product that would turn men into presentable humans. After writing a business plan, they needed to raise $12 million to finance their company, For Everyman, Inc. Two healthcare-focused venture capital firms submitted term sheets for investing in the startup. Rocker and Myeyes were excited, but had little experience in evaluating the legal terms involved in the financing proposals. In this hypothetical case students examine the term sheets in order to make a recommendation about with which venture capital firm For Everyman, Inc. should continue negotiations.
Case ID: 090311