How to Better Value Branded Businesses

Is there a better way to value a branded business?
Natalie Mizik  | Spring 2010
Marketing
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The Jerome Chazen Case Series The Brite Conference Case Series

For investment bankers, consultants, and entrepreneurs, valuing branded businesses as accurately as possible is of critical importance. This case introduces a new approach to valuing branded businesses, one that incorporates public perception of brand characteristics. This case reviews traditional methods of valuation and walks students through the new approach, using Hewlett-Packard as an example.

Case ID: 100502

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