Networking can be incredibly effective, with research suggesting that people who receive training in the field are more likely to receive promotions and top evaluations. Yet many people misunderstand the term, thinking it means attending an occasional cocktail party or posting comments on Facebook. The investment model of networking, by contrast, approaches the creation of social capital as an investor would tend to a portfolio. In this case students examine the principals of networking like an investor through the lenses of three career professionals who haven't yet reached their networking potential.

Case id: 090419