TV Listings Magazine was founded by two partners in Boston in 1973, during a time when the widespread deployment of cable TV was creating demand by local newspapers for a centralized listings producer. In this case, students determine how the company should price three versions of its product, each with its own production costs, as it faces renewing its contract with the Culver City Times and Des Moines Post Intelligencer, and attempts to win new business from the Cheyenne Post-Express.

Case id: 990301