Vinataxi

Should Vinataxi, a radio taxi service in Ho Chi Minh City, reshape its marketing strategy after a surge of new competition?
Noel Capon  | Summer 2009
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Vinataxi, a radio taxi service in Ho Chi Minh City, reconsiders its marketing strategy after a surge of new competition. Students analyze the dynamic city’s transportation history and taxi market to determine how profitability could increase with current growth rates. Students also review the major cities in Vietnam to determine if Vinataxi should continue to concentrate solely in Ho Chi Minh City or expand elsewhere.

Case ID: 090509

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