Debating Strategic Directions in a Changing Investment Landscape: AREA Property Partners

What modifications in its business model should a real estate investment fund consider in the challenging business environment of 2012?
Lynne Sagalyn, Rona Smith  | Spring 2012
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In early 2012, Lee Neibart, head of global investments for AREA Property Partners, considered the imminent changes to the real estate investment fund business. Since the early 1990s, the real estate private equity industry had experienced explosive growth—yet for many investors, their allocations to real estate had proven to be riskier than anticipated. Going forward, what fund models should AREA consider and what management challenges might these new investment models pose for the firm? This case asks students to consider various modifications to the firm’s business model, taking into consideration the macroeconomics and microeconomic drivers of the real estate market.

Case ID: 121701
Supplemental Materials: Teaching Note

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