Walmart: From China to India

With new FDI guidelines on the horizon, how much should Walmart invest in India and how aggressively should it expand operations there?
Rajeev Kohli, Alonso Martinez  | Winter 2012
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The Ciber Case Series

In September 2012 Walmart became the first multinational retailer to announce entry into India. The company would need to invest heavily in processing, refrigeration, storage, and information systems to open and operate stores in the country. The International division’s executives had thought that similar investments would pay off when they invested in retail stores in China, only to experience early missteps. This case provides background information about the retail environment in both China and India and summarizes Walmart’s experiences in both countries, asking students to suggest a plan for Walmart’s expansion into India that aligns well with its global strategy and proven business strengths.

Case ID: 120504
Supplemental Materials: Teaching Note

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