William Klepper has observed over his decades of consulting that knowing who you are serves you well during the pivot points of your or your company’s history, as illustrated in his 2010 book The CEO’s Boss: Tough love in the Boardroom. In this case, Klepper outlines a “personal leadership credo” assignment to formally articulate the values one intends to demonstrate as a leader and presents an example of one credo which helped to motivate its author to change the course of his actions.

Case id: 110416