General Motors 2.0: What Happened? What's Next?

After losing its standing as the world's best selling automaker and entering bankruptcy, what strategic decisions should General Motors make to regain its competitive position?
Jerry Kim, Bruce Kogut  | Spring 2010
Strategy
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On June 1, 2009, General Motors filed for bankruptcy protection following a US government bailout. It marked a low point for the 100-year old company, which had reigned as the world's largest automaker until 2007. As US taxpayers looked for a return on their investment and GM's many stakeholders sought reassurances about the company's future, the automaker was under pressure to map a plan for becoming competitive again. In this case students analyze data about GM and its competitors in the auto industry to determine strategies for creating a successful 2.0 version of the auto giant.

Case ID: 090420

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