General Motors 2.0: What Happened? What's Next?
On June 1, 2009, General Motors filed for bankruptcy protection following a US government bailout. It marked a low point for the 100-year old company, which had reigned as the world's largest automaker until 2007. As US taxpayers looked for a return on their investment and GM's many stakeholders sought reassurances about the company's future, the automaker was under pressure to map a plan for becoming competitive again. In this case students analyze data about GM and its competitors in the auto industry to determine strategies for creating a successful 2.0 version of the auto giant.
Case id: 090420
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Professor Kim studies status competition in market and non-market (i.e., government and regulatory) settings. One stream of research investigates how status influences the strategic outcomes for life sciences firms, from alliance formation to FDA approval speed for new drugs. Another stream focuses on how status considerations bias the decision-making process of individuals and organizations in a wide range of contexts, including executive compensation, baseball... View Full profile
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Bruce Kogut is the Sanford C. Bernstein & Co. Professor of Leadership and Ethics and Director of the Sanford C. Bernstein Center for Leadership and Ethics at Columbia Business School. He teaches the core courses in strategy and in governance and an elective on "The Future of Finance" for the MBAs and EMBA and has taught in executive programs in the US, Europe, and China. His... View Full profile
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