The Arden Company (Spanish Translation)
El siguiente caso tiene como objetivo el desarrollo de una estrategia de marketing para The Arden Company, una organización que produce y comercializa un commodity.
Case id: 100501
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Professor Capon teaches the Marketing Strategy core course and the electives Strategic Marketing in the Modern Corporation and Developing and Managing Strategic Customers. His research interests are in key/strategic account management, and marketing planning and strategy. He has published more than 80 articles, book chapters and books. His latest books —Managing Global Accounts, The Marketing Mavens and a marketing-planning workbook, The Virgin... View Full profile