Nomis Solutions (A and B)

How will a startup company planning to offer pricing-optimization solutions to financial service firms persuade potential clients to use their products and services?
Omar Besbes, Daizhuo Chen, Robert L. Phillips  | Spring 2014
Print this page
Simon Caufield and Bob Phillips had just put the finishing touches on the business plan for Nomis Solutions, a start-up company that planned to offer price-optimization solutions to financial service firms. Nomis aimed to use advanced analytic techniques to help its clients to set prices for consumer loans and deposits. Was there a market for the products and services that Nomis planned to offer? If so, how large was the market? What would persuade potential clients that Nomis’s product and services would add value?

Case ID: 140201
Supplemental Materials: Teaching Note , Dataset for Nomis B

Buy select cases through Ivey Publishing and Harvard Business Publishing.

 

Contact us by e-mail at Columbia CaseWorks or 212-854-1796.