Brian Snyder, a Columbia alum and General Motors kid, is the vice president for strategic planning at GM. He has to decide whether the oldest assembly plant at GM—the Janesville Plant—should be closed or not. What should he decide and how does he convince the leadership of GM to take his recommendation given his position and relationships, the organizational culture, and the recent financial pressures?

This is one of a collection of cases that comprise the General Motors Integrated Case, viewing GM’s business issues from multiple perspectives, devised specifically to be taught in Columbia Business School’s Core curriculum.

Case id: 140404
Supplemental Material: Teaching Slides