In 2006, 1-800 CONTACTS Founder / CEO Jonathan Coon and the company’s board decided to return to private as opposed to public status. In 2007, the private equity firm Fenway Partners bid 20% above the second highest bid—then successfully exited in 2012 in a sale to WellPoint, the largest of the Blue Cross / Blue Shield insurance companies. What led to these major corporate transactions and how did the company and its strategic partners achieve their stated goals?

Case id: 140304