Vetinsurance: Medical Insurance for Your Pet
Canada-based Vetinsurance, a pet insurance company, was launched in 2000. In 2005 owner Darryl Rawlings planned to start a U.S. affiliate in the United States. The first step was to meet with some venture capitalists and private equity firms in an attempt to raise $1 million. Based on the Executive Summary he prepared, how will the potential investors react to his plan?
Case id: 090414