Marissa Mayer at Yahoo!

Was Yahoo! CEO Marissa Mayer’s honeymoon over?
Damon J. Phillips, Ashley Martin  | Summer 2014
Print this page
Founded in 1995, Yahoo! enjoyed early years as an innovative leader in the web navigational guide space. However, when Marissa Mayer took over as CEO in July 2012, the company’s performance—and the reputation of its top management in particular—had lost its luster. Soon after taking office, Mayer announced a controversial decision relating to employees’ work-at-home options. How would this abrupt mandate for change impact Mayer’s tenure as CEO?

Case ID: 140421

Buy select cases through Ivey Publishing and Harvard Business Publishing.

 

Contact us by e-mail at Columbia CaseWorks or 212-854-1796.