Uber: New Roads Ahead

Can Uber translate the success of its ride hailing app to other services?
Evan Rawley, Dan J. Wang  | Fall 2016
Print this page
In only five years Uber had moved from start-up to transportation behemoth, its very name synonymous with on-demand ride-hailing. By 2016, the company was seeking to expand its services to other categories far beyond its basic ride-related offerings, such as UberEATS. This case recaps Uber’s meteoric rise and asks students to consider whether the company can utilize its advantage in ride hailing to challenge established players in other logistics markets.

Case ID: 170403

This case is used in core curriculum

Buy select cases through Ivey Publishing and Harvard Business Publishing.

 

Contact us by e-mail at Columbia CaseWorks or 212-854-1796.