CaseWorks: Case Study
Spring 2011

Scrabulous on Facebook

Rajeev Kohli

When two Scrabble-loving brothers in India create a Facebook phenomenon that pits them against the toy giant Hasbro, can anyone win?

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CaseWorks: Case Study
Fall 2010

Julia B

Murray Low

After two years of initial success, the owner of a high-end fashion and design store finds herself with declining profits and increasing managerial problems. How can she turn it around?

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CaseWorks: Case Study
Fall 2010

Word-of-Mouth Marketing: SheSpeaks

Olivier Toubia

How should a new word-of-mouth marketing community compete with the likes of Facebook and Twitter?

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CaseWorks: Case Study
Fall 2010

The St. Louis Renaissance Grand Hotel: Does a Shift in Context Create an Opportunity?

Michael Keehner
Glenn Hubbard

How might a creative entrepreneur find opportunity in the courthouse-steps bankruptcy sale of a historic property?

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CaseWorks: Case Study
Spring 2010

Peregrine Investments

David Beim
Jon Hilsenrath

Could Peregrine Investments have avoided its disastrous fate?

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CaseWorks: Case Study
Fall 2008

Donna Dubinsky: Act II

Eric Abrahamson

How does Harvard MBA Donna Dubinsky finally find her niche as a serial entrepreneur?

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CaseWorks: Case Study
Fall 2009

VerTerra

Olivier Toubia

How should a start-up structure a survey that will result in meaningful data from a conjoint analysis?

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CaseWorks: Case Study
Fall 2009

The Playboy

Jeffrey Harris

In 1975 John DeLorean was ready to launch a company to produce an innovative new sports car. DeLorean Motor Company faced all of the challenges of starting an automotive enterprise, and DeLorean quickly found that one's dreams might become nightmares.

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CaseWorks: Case Study
Fall 2009

Busy Internet

Murray Low
Paul E. Tierney, Jr.

How should an African entrepreneur plan for his tech startup's launch and expansion?

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