CaseWorks: Case Study Winter 2007 SoleMates (A&B) Olivier Toubia What marketing questions should two MBA students address as they consider launching a shoe accessory company? Topics:EntrepreneurshipMarketingOrganizations Read article CaseWorks: Case Study Fall 2008 Making Marketing Decisions Donald Lehmann What is the foundation for making sound marketing decisions and increasing the odds of a product's success? Topics:EntrepreneurshipMarketingStrategy Read article CaseWorks: Case Study Fall 2008 Encouraging Innovation and New Product Adoption Donald R. Lehmann Given humanity's innate resistance to change, why do some new products succeed while others don't? Topics:EntrepreneurshipLeadershipMarketingStrategy Read article CaseWorks: Case Study Summer 2008 Flat World Knowledge Noel Capon Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model? Topics:EntrepreneurshipMarketingMedia and TechnologyStrategy Read article CaseWorks: Case Study Summer 2008 Theracor Pharmaceuticals, Inc. Michael Keehner R. Glenn Hubbard Should an Ivy League medical researcher leave his academic career to lead a pharmaceutical start-up? Topics:Corporate FinanceEntrepreneurshipOrganizations Read article CaseWorks: Case Study Spring 2008 Newlines Airways (A & B) Noel Capon Julian Cook As the founder of a business-class-only airline seeks financing to get the service off the ground, what information would be most useful to a potential investor and to board members? Topics:EntrepreneurshipMarketingStrategy Read article Pages« first ‹ previous 1 2 3 4 5 6