What marketing questions should two MBA students address as they consider launching a shoe accessory company?
What is the foundation for making sound marketing decisions and increasing the odds of a product's success?
Given humanity's innate resistance to change, why do some new products succeed while others don't?
Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model?
Should an Ivy League medical researcher leave his academic career to lead a pharmaceutical start-up?
As the founder of a business-class-only airline seeks financing to get the service off the ground, what information would be most useful to a potential investor and to board members?