CaseWorks: Case Study Spring 2013 Intermountain Healthcare Case Study Nelson M. Fraiman Garrett J. van Ryzin Carri Chan Kimberly Williamson What challenges will a healthcare system face as they plan to roll out a program to standardize processes, thereby cutting costs and improving care? Topics:HealthcareOperations Read article CaseWorks: Case Study Spring 2011 The Pharmaceutical Industry Interactions with Physicians: The Cost, the Ethics, and the Patient Welfare Natalie Mizik Will new healthcare legislation help to curtail drug price increases and resolve concerns over pharmaceutical marketing ethics? Topics:Business Economics and Public PolicyHealthcareMarketing Read article CaseWorks: Case Study Fall 2010 Benicar and Sankyo Pharma: Marketing Challenges of Launching Into a Crowded Pharmaceutical Market Cliff Cramer How should a relatively small player in the US pharmaceutical market launch a drug in a crowded market dominated by pharmaceutical giants? Topics:HealthcareMarketingStrategy Read article CaseWorks: Case Study Fall 2010 Viagra in China: A Prolonged Battle over Intellectual Property Rights Shang-Jin Wei Yahong Li Jiangyong Lu Zhigang Tao How should Pfizer contend with trademark litigation and counterfeits in the world's biggest market? Topics:HealthcareMarketingStrategy Read article CaseWorks: Case Study Spring 2010 LifeSpring Hospitals Gita Johar As this maternal health care company scales up, what marketing plan can it use to best reach its target population of low-income women in India? Topics:HealthcareMarketingSocial Enterprise Read article CaseWorks: Case Study Spring 2010 Dial 1298 for Ambulance: Marketing EMS in Mumbai Gita Johar Joanna Harries A start-up social venture provides emergency medical care in Mumbai, but how can it raise its profile among those who need it most? Topics:HealthcareMarketing Read article CaseWorks: Case Study Spring 2010 iLab Solutions, LLC Brett Gordon A lab technician creates innovative software that streamlines logistics at medical research labs, but how should he and his new business partners price the service and win clients? Topics:HealthcareMarketing Read article CaseWorks: Case Study Spring 2008 Hospital Corporation of America, Inc. 2006: Leveraged Buyout Gailen Hite HCA: Should an investment firm join forces with another investor group to outbid an LBO offer for the largest US hospital management company? Topics:Corporate FinanceHealthcare Read article