CaseWorks: Case Study Spring 2013 A Lead User Template: Unlocking the Value of PWD Nithya Raman Olivier Toubia How might people with disabilities (PWD) inspire leading edge market research? Topics:MarketingStrategy Read article CaseWorks: Case Study Summer 2012 The Arden Company (Spanish Translation) Noel Capon Martin Schleicher El siguiente caso tiene como objetivo el desarrollo de una estrategia de marketing para The Arden Company, una organización que produce y comercializa un commodity. Topics:MarketingStrategy Read article CaseWorks: Case Study Winter 2012 Keep the Change: Bank of America’s Savings Program Eric J. Johnson Stephen P. Zeldes What is the net benefit of banks' "keep the change" programs for banks and for consumers--both from an economic and psychological perspective? Topics:Corporate FinanceMarketing Read article CaseWorks: Case Study Fall 2008 Bowen Industries Noel Capon What kinds of data should a sales manager seek and how should this data be analyzed to best track the progress of his sales force? Topics:LeadershipMarketingOrganizations Read article CaseWorks: Case Study Spring 2011 The Pharmaceutical Industry Interactions with Physicians: The Cost, the Ethics, and the Patient Welfare Natalie Mizik Will new healthcare legislation help to curtail drug price increases and resolve concerns over pharmaceutical marketing ethics? Topics:Business Economics and Public PolicyHealthcareMarketing Read article CaseWorks: Case Study Fall 2009 The Rise of Switzerland’s Oldest Bank Bernd Schmitt Patrick Cettier How might Switzerland’s oldest bank expand its reach and services during a financial crisis and potential regulatory changes? Topics:MarketingOrganizationsStrategyWorld Business Read article CaseWorks: Case Study Spring 2011 GM Brands: Too much of a Good Thing? Trevor Harris Michel Tuan Pham How should GM revise its multiple brand strategy and refine its portfolio? Topics:MarketingStrategy Read article CaseWorks: Case Study Spring 2011 Deal or No Deal? Pricing Strategies for the Subprime Auto Buyer GM Trevor Harris Olivier Toubia Is it unethical to engage in pricing practices that push sales of automobiles to customers who may otherwise have difficulty affording them? Topics:MarketingStrategy Read article CaseWorks: Case Study Fall 2012 Airline Pricing on Shuttle Routes Raymond Fisman Should discount pricing for an airline’s youth shuttle passengers be resurrected in the wake of the 2008–2012 economic downturn? Topics:MarketingOperationsStrategy Read article Pages1 2 3 4 5 6 7 8 9 next › last »