How might people with disabilities (PWD) inspire leading edge market research?
El siguiente caso tiene como objetivo el desarrollo de una estrategia de marketing para The Arden Company, una organización que produce y comercializa un commodity.
What kinds of data should a sales manager seek and how should this data be analyzed to best track the progress of his sales force?
How might Switzerland’s oldest bank expand its reach and services during a financial crisis and potential regulatory changes?
How should GM revise its multiple brand strategy and refine its portfolio?
Is it unethical to engage in pricing practices that push sales of automobiles to customers who may otherwise have difficulty affording them?
Should discount pricing for an airline’s youth shuttle passengers be resurrected in the wake of the 2008–2012 economic downturn?
With new FDI guidelines on the horizon, how much should Walmart invest in India and how aggressively should it expand operations there?
How strong are your networking skills?