How did CEO Daniel Birnbaum and his management team unlock the profitable growth potential that had eluded the company during its first 100 years?
Can Virgin America, an airline with stellar marks in customer satisfaction, achieve solid profitability without compromising its “hip, forward-looking approach” to airline travel?
How might people with disabilities (PWD) inspire leading edge market research?
El siguiente caso tiene como objetivo el desarrollo de una estrategia de marketing para The Arden Company, una organización que produce y comercializa un commodity.
What is the net benefit of banks' "keep the change" programs for banks and for consumers--both from an economic and psychological perspective?
What kinds of data should a sales manager seek and how should this data be analyzed to best track the progress of his sales force?
Will new healthcare legislation help to curtail drug price increases and resolve concerns over pharmaceutical marketing ethics?
How should GM revise its multiple brand strategy and refine its portfolio?
Is it unethical to engage in pricing practices that push sales of automobiles to customers who may otherwise have difficulty affording them?