How might marketing managers use data from social media to better understand consumers’ perceptions about brands and products?
What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?
What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?
What path will lead media start-up Contently to continued success?
How did CEO Daniel Birnbaum and his management team unlock the profitable growth potential that had eluded the company during its first 100 years?
Can Virgin America, an airline with stellar marks in customer satisfaction, achieve solid profitability without compromising its “hip, forward-looking approach” to airline travel?
How might people with disabilities (PWD) inspire leading edge market research?
El siguiente caso tiene como objetivo el desarrollo de una estrategia de marketing para The Arden Company, una organización que produce y comercializa un commodity.
What is the net benefit of banks' "keep the change" programs for banks and for consumers--both from an economic and psychological perspective?