El siguiente caso tiene como objetivo el desarrollo de una estrategia de marketing para The Arden Company, una organización que produce y comercializa un commodity.
What is the net benefit of banks' "keep the change" programs for banks and for consumers--both from an economic and psychological perspective?
What kinds of data should a sales manager seek and how should this data be analyzed to best track the progress of his sales force?
Will new healthcare legislation help to curtail drug price increases and resolve concerns over pharmaceutical marketing ethics?
How should GM revise its multiple brand strategy and refine its portfolio?
Is it unethical to engage in pricing practices that push sales of automobiles to customers who may otherwise have difficulty affording them?
Should discount pricing for an airline’s youth shuttle passengers be resurrected in the wake of the 2008–2012 economic downturn?
With new FDI guidelines on the horizon, how much should Walmart invest in India and how aggressively should it expand operations there?
How strong are your networking skills?