CaseWorks: Case Study Fall 2011 Selling CFLs at Wal-Mart Eric J. Johnson Daniel Bartels How might the largest US retailer reinvigorate consumer demand of compact florescent light bulbs? Topics:MarketingStrategy Read article CaseWorks: Case Study Summer 2011 Markdown Management at Sports Unlimited (A and B) Masoud Talebian Garrett J. van Ryzin Can a sporting goods store increase its revenues by changing the way it manages discounts? Topics:MarketingOperations Read article CaseWorks: Case Study Summer 2011 Web Analytics at Quality Alloys, Inc. Rob Weitz David Rosenthal How can a company determine the value and effectiveness of its web presence? Topics:MarketingOperations Read article CaseWorks: Case Study Summer 2011 WebCollage: Penetrating New Markets Ran Kivetz Oleg Urminsky After two years of financial success and media recognition, how should a high-tech startup penetrate new markets? Topics:MarketingStrategy Read article CaseWorks: Case Study Spring 2011 Scrabulous on Facebook Rajeev Kohli When two Scrabble-loving brothers in India create a Facebook phenomenon that pits them against the toy giant Hasbro, can anyone win? Topics:EntrepreneurshipMarketingMedia and Technology Read article CaseWorks: Case Study Fall 2010 Benicar and Sankyo Pharma: Marketing Challenges of Launching Into a Crowded Pharmaceutical Market Cliff Cramer How should a relatively small player in the US pharmaceutical market launch a drug in a crowded market dominated by pharmaceutical giants? Topics:HealthcareMarketingStrategy Read article CaseWorks: Case Study Fall 2010 Hannah Montana and the Tour of Doom Costis Maglaras With scalpers and online secondary markets like eBay driving up the cost of concert tickets, is there a better way to set prices that would protect revenue without inciting the ire of fans? Topics:MarketingOperations Read article CaseWorks: Case Study Fall 2010 Word-of-Mouth Marketing: SheSpeaks Olivier Toubia How should a new word-of-mouth marketing community compete with the likes of Facebook and Twitter? Topics:EntrepreneurshipMarketingStrategy Read article CaseWorks: Case Study Fall 2010 Yellow Tail Wines: Breakaway Product Positioning Leonard Sherman What strategy would revive a decade-old brand's early success? Topics:MarketingStrategy Read article Pages« first ‹ previous 1 2 3 4 5 6 7 8 9 next › last »