When two Scrabble-loving brothers in India create a Facebook phenomenon that pits them against the toy giant Hasbro, can anyone win?
How should a relatively small player in the US pharmaceutical market launch a drug in a crowded market dominated by pharmaceutical giants?
With scalpers and online secondary markets like eBay driving up the cost of concert tickets, is there a better way to set prices that would protect revenue without inciting the ire of fans?
How should a new word-of-mouth marketing community compete with the likes of Facebook and Twitter?
What strategy would revive a decade-old brand's early success?
How should Pfizer contend with trademark litigation and counterfeits in the world's biggest market?
How should a start-up structure a survey that will result in meaningful data from a conjoint analysis?
Should Vinataxi, a radio taxi service in Ho Chi Minh City, reshape its marketing strategy after a surge of new competition?
After a Korean automaker experiences a US sales decline amid a reputation for poor quality, how can it overcome its early missteps?