As this maternal health care company scales up, what marketing plan can it use to best reach its target population of low-income women in India?
How should a foundation market its water purification initiative in rural India?
A start-up social venture provides emergency medical care in Mumbai, but how can it raise its profile among those who need it most?
A lab technician creates innovative software that streamlines logistics at medical research labs, but how should he and his new business partners price the service and win clients?
Can a new product help an electronics company inspire passion from consumers?
How should a mid-level retail executive motivate the research team to engage in an important project--and then secure buy-in for his proposal from top management?
Is there a better way to value a branded business?
Did the jury make the right call by awarding over $300 million to adidas in a trademark infringement lawsuit based on?
What compensation scheme would allow Pearson and Daye to reward their valued employees without losing sight of their initial goals? And how much would the five original partners consider diluting their holdings?