As a local video store struggles with competition from Netflix and video-on-demand, how can a conjoint analysis help the owners to determine which plan will ensure the store remains competitive?
After 15 years of selling Christmas trees through a large retailer, how much additional profit could the Glaubinger Tree Farm capture by switching to a direct-to-consumer model?
As a company that manufactures and sells a commodity product loses market share to a smaller competitor, what market strategy should it develop?
As this maternal health care company scales up, what marketing plan can it use to best reach its target population of low-income women in India?
How should a foundation market its water purification initiative in rural India?
A start-up social venture provides emergency medical care in Mumbai, but how can it raise its profile among those who need it most?
A lab technician creates innovative software that streamlines logistics at medical research labs, but how should he and his new business partners price the service and win clients?
Can a new product help an electronics company inspire passion from consumers?
How should a mid-level retail executive motivate the research team to engage in an important project--and then secure buy-in for his proposal from top management?