Case Method in Marketing Management: When working on marketing management cases, how should students best approach the work to develop their insight and analytic skills?
As a small jazz-focused record company encounters competition from larger rivals and the Internet, what are its options for growth?
Which strategy will help an industrial company boost sales of a polyester fiber to the tarpaulin industry?
What marketing strategies did a low fare European airline adopt to maintain profitability?
Does the pharmaceutical industry's expenditure of $20 billion on detailing, or office visits by sales representatives, result in an increase in sales?
How should the retail chain allocate resources among its many businesses?
Would the sale of Sears's credit business to Citigroup help to rejuvenate its languishing core retail business?
How can the principals of investing be applied to create a smart approach to business networking?
What advertising strategy would motivate potential parents to adopt a foster child—a step that would undoubtedly have an impact on the rest of their lives?