What marketing strategies did a low fare European airline adopt to maintain profitability?
Does the pharmaceutical industry's expenditure of $20 billion on detailing, or office visits by sales representatives, result in an increase in sales?
How should the retail chain allocate resources among its many businesses?
Would the sale of Sears's credit business to Citigroup help to rejuvenate its languishing core retail business?
How can the principals of investing be applied to create a smart approach to business networking?
What advertising strategy would motivate potential parents to adopt a foster child—a step that would undoubtedly have an impact on the rest of their lives?
What cultural clues is the new Director of Marketing at an established consulting firm ignoring?
Would Federated Department Stores' 2004 decision not to acquire Marshall Field's, but to instead push to make Macy's a nationwide brand, prove to be the right way to go?
Though Costco was experiencing healthy growth and success by a variety of metrics, what strategy would also protect its shareholders' wealth?