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As a youth-targeted clothing retailer struggles with maturing growth, what strategies would allow it to reaccelerate sales?
As a Hong Kong train operator deals with overcrowding, which current measures are working and which new measures should it introduce?
As a global B2B software company realizes confusing corporate branding is hurting its market position, how can it redefine its image and create a consistent marketing message with a strong brand promise?
Case Method in Marketing Management: When working on marketing management cases, how should students best approach the work to develop their insight and analytic skills?
As a small jazz-focused record company encounters competition from larger rivals and the Internet, what are its options for growth?
Which strategy will help an industrial company boost sales of a polyester fiber to the tarpaulin industry?
What marketing strategies did a low fare European airline adopt to maintain profitability?
Does the pharmaceutical industry's expenditure of $20 billion on detailing, or office visits by sales representatives, result in an increase in sales?
How should the retail chain allocate resources among its many businesses?