As a global B2B software company realizes confusing corporate branding is hurting its market position, how can it redefine its image and create a consistent marketing message with a strong brand promise?
Case Method in Marketing Management: When working on marketing management cases, how should students best approach the work to develop their insight and analytic skills?
As a small jazz-focused record company encounters competition from larger rivals and the Internet, what are its options for growth?
Which strategy will help an industrial company boost sales of a polyester fiber to the tarpaulin industry?
What marketing strategies did a low fare European airline adopt to maintain profitability?
Does the pharmaceutical industry's expenditure of $20 billion on detailing, or office visits by sales representatives, result in an increase in sales?
How should the retail chain allocate resources among its many businesses?
Would the sale of Sears's credit business to Citigroup help to rejuvenate its languishing core retail business?
How can the principals of investing be applied to create a smart approach to business networking?