CaseWorks: Case Study Fall 2008 Sonance at a Turning Point (A and B) Natalie Mizik How can an innovative audio company repair its reputation with high-end dealers? Topics:MarketingOrganizationsStrategy Read article CaseWorks: Case Study Fall 2008 Bugaboo International Jonathan Levav Olivier Toubia Bugaboo International has experienced tremendous growth selling strollers to an upscale market. How will it maintain this growth and its unique approach to product design? Topics:MarketingOrganizationsStrategyWorld Business Read article CaseWorks: Case Study Fall 2008 Making Marketing Decisions Donald Lehmann What is the foundation for making sound marketing decisions and increasing the odds of a product's success? Topics:EntrepreneurshipMarketingStrategy Read article CaseWorks: Case Study Fall 2008 Encouraging Innovation and New Product Adoption Donald R. Lehmann Given humanity's innate resistance to change, why do some new products succeed while others don't? Topics:EntrepreneurshipLeadershipMarketingStrategy Read article CaseWorks: Case Study Summer 2008 Flat World Knowledge Noel Capon Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model? Topics:EntrepreneurshipMarketingMedia and TechnologyStrategy Read article CaseWorks: Case Study Fall 2008 Managing Marketing in the 21st Century Noel Capon How might a professor spur sales of his self-published marketing textbook? Topics:MarketingStrategy Read article CaseWorks: Case Study Spring 2008 Hausser Food Products Company Noel Capon How can a regional sales manager earn the support of her direct reports and motivate them to improve sales? Topics:LeadershipMarketingOrganizations Read article CaseWorks: Case Study Fall 2008 Frequent Flyer Trevor Harris Ira Weiss Amir Ziv How should an airline account for the "invisible" revenue generated by its frequent-flyer plan? Topics:AccountingMarketingStrategy Read article CaseWorks: Case Study Spring 2008 Brand Recovery: Communication in the Face of Crisis Gita V. Johar Matthias Birk Sabine Einwiller What should you say (and not say) when your firm's image is in crisis? Topics:MarketingStrategy Read article Pages« first ‹ previous … 2 3 4 5 6 7 8 9 10 next › last »