What advertising strategy would motivate potential parents to adopt a foster child—a step that would undoubtedly have an impact on the rest of their lives?
What cultural clues is the new Director of Marketing at an established consulting firm ignoring?
Would Federated Department Stores' 2004 decision not to acquire Marshall Field's, but to instead push to make Macy's a nationwide brand, prove to be the right way to go?
Though Costco was experiencing healthy growth and success by a variety of metrics, what strategy would also protect its shareholders' wealth?
In February 2009, was 10% annual growth an achievable goal for Wal-Mart?
What strategy for growth would prove most successful for Target and at the same time stave off competitive advances from Walmart?
How should a medical equipment provider optimally mange its internet advertising campaign?
Should a company with a 25-year old corporate social responsibility strategy reinvent its campaign or create a completely new one?
With the goal of motivating all key stakeholders, including players, broadcasters and franchise owners, what is the optimum business model for a new Indian sports league?